Change is coming
We know change isn't always easy. That's why we never make decisions to change our products lightly. We're always looking for ways to make our products even better for little ones, while making things easier and clearer for parents and carers to shop too.
You'll find all our latest product, recipe and packaging changes here. We'll keep this page up to date, so do pop back from time to time. If you have any questions or want to chat things through, get in touch.
Packaging, Recipe + Age Changes
You may notice some changes to our products over the coming months as we make a few updates across our range.
These include a fresh new look across our packaging, revised age guidance on some snacks and, in a small number of cases, recipe changes.
Our new packaging has been designed to make it even simpler and easier for parents and carers to shop our range. For most products, the yummy recipe inside is exactly the same. Where a recipe has changed, this will always be clearly reflected in the ingredients list and on-pack information.
As we update our packaging, you may spot both the old and new designs for a little while. That's because we're using up our current packaging first to help make sure less goes to waste.
You can find details of all the changes below.
Recipe changes
Some of our products have a new and improved recipe coming soon. Don’t worry, they’ll still have the same great taste your little ones love.
You can check out the full list of products here.
Delisted products
We’re saying goodbye to some of our products, which will be leaving our range soon. But don't worry – we're busy working on some exciting new foods to take their place!
You can check out the full list of products here.
We’re updating our weaning labelling to 6 Months+
From January 2026, we’ll be updating our product labels (which includes new wording and updated designs) to reflect NHS guidance, which recommends introducing solid foods from around 6 months of age.
Why we're changing? We’ve always followed strict EFSA safety standards, meaning our recipes are completely safe and suitable for babies from 4 months. That hasn’t changed.
However, we know most UK parents look to NHS guidance when deciding the right time to start weaning. So, as a UK brand, we wanted to make things simpler and clearer, so we’re updating our 4+ months labels across all markets to say 6 months+.
What this means for you...
Same tasty + nutritious food, new labels: Only the labels are changing. We want to make it super easy for grown-ups to understand exactly what’s in our pouches, and to help you feel even more confident when picking food for your little ones.
When will this be happening? You’ll start to see new labels on our 4+ month labelled products starting January 2026, with an estimated completion of March 2026. See full list of products here
What’s not changing is our commitment to using simple, naturally tasty, organic ingredients, never adding sugar or salt where it’s not needed, and always doing what’s right for tiny tummies.
Every baby is different: We know every little one develops at their own pace. If you’re unsure when to begin your baby’s weaning journey, we always recommend visiting NHS Start for Life or chatting with your healthcare professional.
We understand this change might feel a little confusing, especially when weaning is such a big step. If you’d like to talk to us about the changes further, we’re here to help. Chat to us!
Recyclable packaging
As part of our mission to create a healthier world for little ones, we are in the process of transitioning to a more sustainable packaging across all our ranges, this means that the packaging will look a little different + the spout will be clear rather than coloured. The exciting news is they can now go into your recycling bin at home!
You should start to see these new recyclable pouches on shelves across all our fruity faves such as smoothie fruits, baby rice + yogurts.
