Responsible Marketing Policy

We believe every little one deserves the best start in life. That means making sure everything we say and do as a brand is honest, responsible, and puts children’s wellbeing first.

Our products are complementary foods and are designed to support parents by providing healthy, tasty and convenient food alongside babies usual milk. All products will be marketed from 6 months from 2026 to ensure that they are not offered as a partial or total replacement for breastmilk.

This policy explains how we communicate about our products and brand — from packaging (including claims and labelling) and advertising (including how and where we talk to parents, carers and families), along with how we protect your data.

Read our full Responsible Marketing Policy