Proud partner of Action for Children

We’re proud to be partnering with Action for Children to help support vulnerable children + their families across the UK

    Action for children partner
    Action for children partner

    supporting little ones + their families

    Together, we want to give little ones the opportunity for the best start in life. We believe every little one deserves a safe, happy and healthy childhood. But 4.2 million UK children are now living in poverty.
    We'll support Action for Children through funding and by raising awareness of the amazing work they do. We'll collaborate with our experts, donate our yummy products to their early years family centres, and use our voice through lobbying + campaigning to help drive positive change for little ones. By working in partnership, we hope to change the lives of many vulnerable little ones and their families across the UK for years to come.

    Campaigning for change

    We want to create a future where every little one gets the best start in life. But for children growing up in poverty, many won’t even have the basics of food and warmth. That's why, as the 'little ones' lobbyists', we're campaigning with Action for Children – calling on political parties to commit to ending child poverty by 2040.

    It’s all part of our #5ForUnder5s campaign - calling on political parties to include five bold commitments that will put little futures at the heart of their General Election manifestos.

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    About Action for Children

    Action for Children help children in the UK grow up safe and happy, with the foundations they need to thrive. They protect and support vulnerable children and young people, providing practical and emotional care and support, making sure their voices are heard and campaigning to bring lasting improvements to their lives. They run 426 services across the UK and are a vital lifeline for vulnerable families.

    Find out more