Proud partner of Action for Children

We’re proud to be partnering with Action for Children to help support vulnerable children + their families across the UK

    Action for children partner
    Action for children partner

    supporting little ones + their families

    Together, we want to give little ones the opportunity for the best start in life. We believe every little one deserves a safe, happy and healthy childhood. But 4.2 million UK children are now living in poverty.
    We'll support Action for Children through funding and by raising awareness of the amazing work they do. We'll collaborate with our experts, donate our yummy products to their early years family centres, and use our voice through lobbying + campaigning to help drive positive change for little ones. By working in partnership, we hope to change the lives of many vulnerable little ones and their families across the UK for years to come.

    This pack gives back!

    Our yummy Melty Sticks have had a festive mini makeover! Find our limited edition Rudolph’s Sweetcorn + Carrot Melty Sticks in store and online.

    For every pack sold, 30p is donated to Action for Children to support the vital work they do. Buying this pack could help little ones + their families feel the magic of Christmas.

    Updated christmas this pack gives back melty sticks

    Become a Secret Santa this Christmas

    The magic of Christmas begins in childhood. It’s a time for children to make precious memories. But for vulnerable children across the UK, Christmas is anything but magical. No stockings. No presents. No festive food - maybe no food at all.
    But your gift could change this.

    By donating to Action for Children + becoming a Secret Santa, you could give a vulnerable child the essentials of warm clothes, a hot meal, or a special gift just for them. You could help them feel the magic of Christmas.

    Donate now

    Campaigning for change

    We want to create a future where every little one gets the best start in life. But for children growing up in poverty, many won’t even have the basics of food and warmth. That's why, as the 'little ones' lobbyists', we're campaigning with Action for Children – calling on political parties to commit to ending child poverty by 2040.

    It’s all part of our #5ForUnder5s campaign - calling on political parties to include five bold commitments that will put little futures at the heart of their General Election manifestos.

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    About Action for Children

    Action for Children help children in the UK grow up safe and happy, with the foundations they need to thrive. They protect and support vulnerable children and young people, providing practical and emotional care and support, making sure their voices are heard and campaigning to bring lasting improvements to their lives. They run 426 services across the UK and are a vital lifeline for vulnerable families.

    Find out more