Peas-ed to meet you, we're Ella's Kitchen!

The most LOVED baby food brand - and we think that's so special! Because love is a really big deal. It's cheesy grins, kicky legs and happy dances! It's the thing that bonds grown-ups + little ones and acts as the foundation for building lifelong healthy relationships with food.

We know the early years are where relationships with food are formed, so it’s super important we do everything we can to help every little one fall in love with GOOD food from their first scrummy spoonful!

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    our story

    Ella’s Kitchen all started back in 2006 when Ella’s dad, Paul, was making yummy food in his kitchen. He noticed that all baby food was a bit beige, bland + boring—and guess what? Ella didn’t like it one bit!

    So Paul decided to make a difference! He wanted Ella, and the rest of her generation (+ future ones too!), to realise that healthy food can be tasty, fun + cool! So, he promised Ella + her brother that he would only make deeeliciously tasty food that is packed full of the best ingredients for tiny tummies.

    What started as a promise between a dad + his daughter is still our guiding Mission: to help every little one grow up happy, healthy and never, ever hungry.

    About us story paul

    our foodie philosophy

    Life with little ones rarely goes to plan. That's why we're here to help make those busy mealtime moments a little easier, with naturally tasty food in handy formats, ready when you need it most.

    We use simple, organic ingredients, champion recognisable kitchen + store cupboard staples in our recipes and everything we make is created with little ones in mind to help tiny taste buds grow big + brave!

    About Us Our Foodie Philosophy master

    supporting happy mealtimes

    We know that weaning + mealtimes can be a rollercoaster with lots of twists + turns! And making simple, organic food that's naturally tasty for tiny tummies is just the start! We're here to support you and your little one every step of the way, helping you both navigate the exciting world of foodie fun. With plenty of tips, advice, and lots of love, we’re with you from that very first taste all the way to the big table!

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    weaning support

    get help + advice for every step of your weaning journey

    weaning
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    toddler guide

    explore our handy guide to feeding toddler tums

    learn more
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    tasty recipes

    over 200 quick and easy recipes to try at home

    explore recipes
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    helpful stuff

    helpful guides, planners + tips from our experts

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    our foodie philosophy

    We're here to make busy mealtimes easier with naturally tasty, convenient foods make from simple, organic ingredients. Our recipes are created with little ones in mind, with the right textures + flavours that encourage adventurous eating, all while caring for the planet to ensure a healthier future for generations!

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    our people

    Take a peek behind the scenes to meet the people who make the magic happen every day at Ella's Kitchen!

    meet our people