Ella’s Kitchen teams up with the RSPB to launch new Butterfly + Bug Puffs sharing bags for little nature explorers
- 14th July 2025 -
Ella’s Kitchen, the UK’s number one baby food brand, is launching its new Butterfly + Bug Puffs in partnership with the RSPB - turning snack time into a fun-filled adventure inspired by nature.
Made from natural, organic ingredients with no added salt or sugar, the puffs will land in Morrisons and Ocado from 14 July, and come in two tasty flavours: Summer Fruit (strawberry, apple and raspberry) and Garden Veg (sweetcorn, tomato and carrot).
Perfect for toddlers aged 12 months and over, these larger 80g sharing packs offer better value for families and are perfect for popping on picky plates, sharing with siblings and friends, or grabbing on the go. Each pack is low in fat, salt and sugar, providing parents and carers with healthier alternatives to many popular snacks found outside the baby food aisle.
This launch deepens Ella’s Kitchen’s partnership with the RSPB and supports their shared vision to protect the birds, bees and bugs and the habitats they call home. Five pence from every pack sold will be donated to the RSPB to help safeguard precious natural habitats for future generations. Every pack offers a tangible way for families to support nature through their everyday shopping while sparking important conversations about the environment.
Each pack also features a QR code linking to an interactive online hub filled with fun activities, nature facts and ideas to inspire families to get outdoors together
"We know families today are looking for products that deliver great value, are convenient and have real purpose behind them . That’s why this launch is such an exciting extension of our partnership with the RSPB – seeing us build on our 30 x 30 project to rewild and restore 30 million square feet of wildflower meadows by 2030. Together, we want to inspire a generation of little nature lovers, because when children connect with the natural world from an early age, they’re more likely to care for it as they grow."
Chris Jenkins
Global Head of Impact at Ella’s Kitchen and Hain Celestial
“We’re so excited to continue our partnership with Ella’s Kitchen through the launch of Butterfly + Bug Puffs. The interactive hub is a brilliant way for little ones to learn, play and discover more about the natural world, while the donation from every pack helps us protect precious habitats and the wildlife that call them home”.
Dave Bloor
Head of Corporate Partnerships
