Ella's Kitchen kickstarts a lifelong love of good food with new brand platform
- 20th October 2025 -
Ella’s Kitchen is launching a brand-new platform: Tastebuddies for life, celebrating a joyful, kids-first relationship with naturally tasty food, right from the very first mouthful.
Rooted in Ella’s founding mission to champion fruit and veg in every child’s journey of food discovery, Tastebuddies for life celebrates a kids-first relationship with naturally tasty food and highlights how a love of good food nurtured early on can spark lifelong curiosity, confidence, and connection with what we eat.
The platforms springs from a simple truth: a lifelong love of good food starts here. With only 6% of 1–5 year olds reaching their recommended 5-a-day, and 1 in 5 children entering reception overweight or obese*, the campaign celebrates the magical moment when little ones discover new tastes and textures, spotlighting the role of fruit, veg, and naturally tasty food in their diets.
At the heart of the launch is a cinematic film that captures the moment a little one is served a spoonful, igniting a lifelong love of good food. The moment is brought to life with the iconic track “Also Sprach Zarathustra”, reimagined on a kazoo, bringing a sense of epic wonder and joy.
Running across TV, VOD, social, and headline-driven OOH, the campaign lands a clear promise: Ella’s Kitchen puts little ones first. It showcases Ella’s Kitchen as standing proudly beside parents as partners in helping little ones fall in love with good, naturally tasty food and all of the lifelong experiences that brings - offering real food solutions for real life moments along the way.
