making plans

Grown-ups call us Demand, S&OP, Revenue, Category and Project Managers

Makes Plans

what do the making plans team do?

We make sure that Ella's get to where we want it to be by pulling together all the different work and people across the business into one clear plan.

We have a few different sub-teams within the function including:

  • Projects, who help bring new product or infrastructure plans to life
  • S&OP + Demand, who forecast what we are going to sell and iron out any wrinkles in delivering it
  • Revenue, who keep an eye on our top and bottom line, and make sure we are spending our pennies wisely
  • Category, who make sure we are always thinking of how to grow the total baby category

We bring all of that together in our Integrated Business Planning process which helps us stay on target to achieve our goals.

Cleo

say hello to Cleo, Makes Demand Plans

I joined Ella’s Kitchen in 2021, starting off as a Production Planner in the Clockwork (Operations) team, then in 2023 I moved into the Making Plans team to focus on Demand Planning. My job is to make sure our retailer and distributor forecasts are as accurate as possible. This is key to ensuring that we have the right amount of stock available on shelves for parents/carers and their little ones.

I’ll always be grateful that I had the opportunity to step into a new role and business function within Ella’s Kitchen as I have learned so much from each role and the different teams.

Ella’s Kitchen really is a fantastic place to work. I love that we are given autonomy to manage our work and time, there are plenty of development opportunities, and that I get to work with so many lovely people!

a little background please, what do you do day to day at ella’s kitchen?

Our Making Plans team spends a lot of time talking to the other functions in the business to understand how things are going, where there might be problems, and how we keep everything on time.

Demand Planning involves looking at historic trends to see how many, and what types, of products we have sold, and using that to predict how sales will go in the future. The Demand Planners will be working alongside the Deals (Sales) and Sums (Finance) teams to make sure everything is factored in and we’ve got the best possible view of what is going to happen.

Our Project Planners organise big working groups, involving every other team in the business, to come together and develop new products from scratch. From recipe development, drawing up artwork, planning production and getting product to shelves, the Project Planners pull everyone and everything together to make sure our exciting ideas become reality.

a huge hello from the making plans team

Our People Making Plans
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working at ella’s

We know that happy, healthy people do the best work so we work reeeally hard to be a tip-top employer focussing on understanding the whole person.

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about ella’s kitchen

Meet the people who make the magic happen everyday at Ella’s Kitchen